Trendlines

Trendlines is a set of future-facing reports that explore the implications of emerging technologies and human behavior, they allow Avanade and our clients to “look around corners” and move faster towards our possible futures. I drove research, analysis, and outputs from Trendlines for over six years.

WHAT

• Strategic foresight / trend reports

WHY

• To understand the trajectory of emerging technologies and invest strategically in new product and capability development

HOW

• Strategic foresight process includes: quantitative and qualitative data collection / observation; collective synthesis / analysis; and speculation

• Concept testing performed iteratively with managers and clients

OUTCOMES

• Shaped productization strategy at Avanade, particularly around digital ethics and human-AI collaboration

• Shaped technology development and deployment at multiple global clients

• Enhanced Avanade’s thought leadership profile in the market