evolv

evolv became a separate line of business for Revel Consulting as an experiment; we designed our entire business model to test the hypothesis that such a business could be built around teaching people to develop their capacity to be human-centered and experimental. We practiced what we preached by measuring the effect of every activity we undertook (before, during, and after workshops; marketing; crafting strategic plans, etc.). With our data-driven approach, we graduated five cohorts of learners, evaluated and pursued a strategic pivot, and landed key business within six months.

WHAT

• Experimental confirmation of a new line of business, an internally-funded startup, designed to teach people the skills and mindsets necessary to take a human-centered, experimental approach to their work

WHY

• To validate a sensed need and potentially launch a new business

HOW

• Experiential experiments

• In-depth interviews

• Follow-up surveys

• Behavior tracking (follow-up engagements from participants, active referrals, etc.)

OUTCOMES

• Identified and validated key value proposition

• Optimized workshop design and marketing

• Launched a new line of business